If your business sells products online, you definitely want an attractive and dynamic website that shows off your wares in a way that gets customers clicking. Knowing what influences the purchasing decisions of online consumers and incorporating those factors into your eCommerce website’s design can take them from browsing to buying.
The infographic below illustrates the major factors that drive purchasing decisions. Some of these factors are directly related to website design like:
- Visual search
- Customer reviews
- Great navigation
- Easy checkout
How does your eCommerce site align with how consumers shop online? Need enhancements or improvements? Let us know… we can help.