According to an eCommerce Foundation report, 88 percent of US consumers conduct online research before making a purchase or visiting a store. Given this, your company must have a strong online presence, as this is your brand’s primary customer touchpoint that will help you grow.
When an eCommerce site lacks a polished, expert custom design, online shoppers can become easily irritated. As a result, conversion rates are lower, bounce rates are higher, and the company’s online reputation suffers.
What is Custom Website Development?
Custom web development is a customized website solution unique to your business objectives, brand, products, and services. A responsive custom web design will give online users a clearer idea of your brand’s unique propositions, offerings, and core values.
A website is built through two processes: web design and web development. Web design and web development, while overlapping terms are not the same thing.
Web design refers to aspects of the user experience, that is, the layout style of the website, web graphics, and the user interface design that make the website attractive. The website design is the first thing people see when they visit the website; hence, it has a substantial impact on the user’s experience.
Web development, on the other hand, is a process building block that includes the functional elements that influence website construction and performance. For the overall success of your website, it is critical to get all of these process aspects correct.
Pre-made Website Templates vs. Custom Website Development
When building a website for your business, you can opt for a ready-made website template solution, such as Squarespace or Wix, or custom web development solutions that are tailored to your business`s unique needs.
A website builder template offers a pre-designed site that is based on a specific template. You can add content and images to this template, but you will still be limited in terms of color, navigation, and site features—elements that are crucial to delivering an excellent user experience.
In contrast, custom websites are built from the ground up with code. Your website’s developer collaborates with you to make a customized platform that meets your company’s requirements and impresses visitors.
A custom-built website is an effective marketing tool because you have complete control over its design and development. When choosing a custom web design, an expert programmer’s assistance is required so that your site can be built exactly to your specifications.
This may increase the initial cost, but the benefits of the process outweigh the costs over the life of your website.
Benefits of Custom Website Development
Even if template solutions save time and money and are simple to use, you will still end up with a generic web design that does not highlight your unique brand. Templates limit your customization options, so you won’t be able to do anything to your website that isn’t functional or visually appealing.
Custom web solutions enable your website to match your unique brand’s look and message. With many pre-made templates, websites often look and feel similar, with only the images and texts changing. Custom web development allows your digital marketing agency or web developer to incorporate your brand’s specific name, logo, fonts, colors, messaging, and style choices into your business website.
Furthermore, you retain control over the website’s layout to ensure that these elements are organized on your website in a way that caters to and differentiates you from your target audience.
A Better User Experience
In the end, a website’s success is determined by how well it interacts with visitors to deliver a positive user experience. You can design your website with your potential customers in mind using a custom website design.
You can tailor your product’s features to better interest and satisfy your intended users. This type of functionality could, for instance, streamline the purchasing process for your target demographic or supply them with relevant data. Conversion, or the process of turning website visitors into paying customers, is aided by a custom website design.
Boosts Your Ranking on Search Engines
It is crucial to have a business website with Search Engine Optimization (SEO) so that it is easier to rank higher on search engines such as Google. A study analyzing billions of search results and 80 million keywords found that 28.5 percent of people click on the first organic Google search result. The success rate usually drops steeply after that.
A custom website design allows the use of the best SEO practices that set your business up for success because it is built with the website’s performance in mind. Custom web development allows specific SEO techniques to facilitate a better ranking on search engines.
This method helps you rank higher because your website responds faster and provides a better user experience on mobile and desktop. Customers will find you much more easily if you rank higher.
A Professional Appearance
Custom websites are more professional than templated ones, making them appear more legitimate and thus trustworthy to site visitors. This increased credibility assists you in establishing your brand’s authority in the industry with your target audience, which frequently results in more quality leads and conversions.
An Easily Scalable Website
Ideally, since your brand will evolve and grow over time, you will need a business website that can meet your changing needs.
This will involve:
- Broadening your capability to showcase new services and products.
- Accommodating the flow of traffic when it gets larger.
- Altering the website’s navigational structure so that it can effectively adapt to meet your target audience’s needs.
- Adding new functionality so it can address your business model’s changes over time.
- Adjusting your website to incorporate the best SEO practices and reflect current web designs.
- Having a custom design will make it easier to implement any necessary changes as our website evolves. Consult your web developer before incorporating any new features or elements.
Trust Us to Develop a Custom Website to Take your Brand to the Next Level
Code Conspirators offers custom web development along with other services with a difference. Our experienced, highly-skilled professional web developers are highly skilled in developing custom website designs. Our custom web development services in Atlanta, GA will give you a competitive edge and help you stand out against the competition.
For more information on custom web development and to book a free consultation, you can visit us.