How Engagements Are Structured
Diagnostic First
Every engagement starts with the C4 Score™. The diagnostic determines where to start and what scope actually makes sense — not what we happen to sell.
Scoped to ROI
We propose the smallest version of an engagement that produces measurable results first. You're not paying for scope you don't need yet.
Month-to-Month After Ramp
Marketing and automation retainers are month-to-month after an initial ramp period. No cancellation penalty clauses in standard agreements. Confirm your specific agreement terms in writing.
You Own Everything
Site, code, content, CRM data, automation logic. Everything built for you is yours. If you ever leave, you take it with you.
Reported in Revenue, Not Impressions
Every engagement includes reporting tied to business outcomes — consultations booked, caseload, revenue, cost per acquisition. Readable in 5 minutes. No translator required.