When it comes to designing a website that supports your business goals, you want as many people to access your content as you can.
But having users log in to your website provides numerous benefits that many of today’s businesses continue to overlook.
A login feature serves many functions in website design. Understanding how to implement this feature improves the functionality and value of your website.
Create Focused Marketing Campaigns
Users who submit their email addresses are more likely to need the products or services you’re offering.
A login feature can help develop the trust needed in today’s marketing strategies. But that trust is easily lost when you fail to provide real value once users have access to your content.
Delivering on the promises you make in your advertising, opt-in pages, social media, and other communication channels is critical to making a login feature work for you.
It increases conversion rates by allowing you to direct your content to a qualified set of prospective customers.
Create Exclusivity
A login feature can be used to create exclusivity with your content. This increases its value while giving users a greater sense of loyalty to your business.
Use marketing messages to let visitors know what they’ll actually receive by logging into your website and the immediate benefits that await them.
Exclusive content can target those users who have access to your website. This can be done in the form of focused articles that cover relevant topics more in-depth.
You can also create a series of content or courses that are highly valuable in the eyes of your visitors and more likely to move them further into your sales process.
Generate New Revenue With Exclusive Content
A website’s login feature can provide visitors with paid content. This lets you generate new revenue streams by only giving access to users who’ve paid for a membership.
Paid content can include articles, videos, podcasts, forums, and webinars. But you must remember to update your content so that users return to your website over time.
Your paid content can be priced with a one-time fee, but offering an ongoing membership creates recurring income.
Keep in mind that creating content for a membership site takes time and other resources. But when done correctly, it’s a powerful way to increase revenue, acquire new customers, and grow your business quickly.
Position Yourself as an Industry Expert
Although you demonstrate your expertise and skills through the content you publish on an open website, having users log in to your site positions you as an industry expert.
Many people choose to protect their most valuable content in order to avoid having others repurpose it for their own use.
For experts who’ve spent years acquiring knowledge and skills, using a login feature helps them securely deliver that information to the right users.
A login feature establishes industry authority and makes users want more of what you have to offer. It can be used to deliver a specialized product such as a book or downloadable guide.
How was a login feature improved the performance of your website? Are you considering having clients log in to your site to access valuable content but aren’t sure where to begin? Let us know your questions in the comments below.
There are many reasons why you might consider having users log in to your website. In addition to providing exclusive content, it lets you qualify prospective customers so that you have greater success with your marketing campaigns.
