Seo Search Engine Optimization Searching Concept

5 Common Misconceptions About SEO

Search engine optimization (SEO) has seen a lot of change throughout its history. User behaviors have evolved and the search engines’ ability to provide quality content has greatly improved. But there are some misconceptions about SEO that business owners still have. These misconceptions may be getting in the way of the results that an effective SEO strategy can provide your business.

SEO is Still Relevant… But Knowing Why Makes it Work for Your Law Firm

Successful law firms use search engine optimization (SEO) to gain greater visibility in the search engines and position themselves in front of their target audiences. But as SEO strategies have evolved over time, so have the ways in which online users search for the information and resources to meet their legal needs. This has left many wondering if SEO is still relevant in this new marketplace.

Why Keyword Optimization Still Matters to Your Law Firm

Search engines are getting better at providing users with the content that matches their needs. This is good news for prospective clients who are looking for the legal services your law firm provides. But it’s made search engine optimization (SEO) more complex. As search engines continue to update their algorithms, law firms must navigate the changing landscape in order to maintain their search rankings.

Measure web traffic

Measuring Website Traffic Leads to Real Results for Your Business

The performance of your website is an essential component to the success of your products or services. Measuring that performance requires the consistent tracking of a wide range of variables and metrics. Measuring website traffic is one measure that provides invaluable data and insight into the needs and behaviors of your users. It uncovers opportunities that you can take to optimize your website and increase the results you achieve through all of your marketing efforts.

search engine optimization

SEO or PPC? Understanding the Pros and Cons

Driving traffic to your website is an ongoing process. Today’s online users are more likely to reach your business through a quick Google search or a paid advertisement. Search engine optimization (SEO) and pay-per-click ads (PPC) are two of the most effective ways to achieve greater online visibility. But each one has benefits and drawbacks that your business must consider before deciding which strategy will work for you.

Keyword content strategy

How to Improve Your Keyword and Content Strategy

Developing an effective content strategy requires many key elements. Each contributes to the overall results you get in your search rankings and marketing efforts. As content marketing evolves, so do the strategies required to achieve consistent results over time. The importance of integrating your content with your search engine optimization (SEO) continues to be an essential component in your use of keywords and content.