Marketing Strategies: Risks, Rewards, and Investments

Not all marketing tactics are created equal. Efforts, costs, and rewards also vary widely. This article covers the ins and outs of the different avenues of marketing, the Risks, Rewards, and Investments, comparatively, so you know what to expect.

Customer Experience Stats for 2021

Customer Experience

With 9 out of 10 businesses competing mainly on customer experience, it’s the organizations that take customer experience seriously that will stand out from the noise and win loyal customers over. One thing is for sure, in order to deliver a positive experience, you have to know your customers better than ever before. This means creating complete customer profiles that help you understand and measure your customers’ behavior at every touch point, and across multiple channels.

Conversions from Conversation (B2B Growth Summit 2020 – Virtual)

Conversions from Conversation (B2B Growth Summit 2020 - Virtual) - CC

I’ve been speaking with a lot of leaders of organizations who are looking to grow during the pandemic and the challenge they seem to be experiencing is that they’re trying to appeal to a wide market and they take their content to such a generic level to try to appeal to everyone that they’re really not applying to anyone.

I gave this talk at a conference recently (virtual) about how to leverage technology to have one-on-one conversations at scale, that better meets their needs for what they’re looking for in terms of a service or product, and better meets your needs in terms of sales. If you’re looking to grow your organization during the pandemic, this may be a great resource to help you leverage technology to better serve your audience. and to shorten that time to close for your prospects.

Learn to adapt

In times of chaos, the deck gets reshuffled and the rules of the game are changed. To thrive, companies must learn not to create structure and stability, but rather, to adapt quickly.