Not all marketing tactics are created equal. Efforts, costs, and rewards also vary widely. This article covers the ins and outs of the different avenues of marketing, the Risks, Rewards, and Investments, comparatively, so you know what to expect.
But here’s a quick list of digital marketing trends that you can’t afford to miss out on in 2021. And here are the top 30(!) because each of them are important in their own right.
With 9 out of 10 businesses competing mainly on customer experience, it’s the organizations that take customer experience seriously that will stand out from the noise and win loyal customers over. One thing is for sure, in order to deliver a positive experience, you have to know your customers better than ever before. This means creating complete customer profiles that help you understand and measure your customers’ behavior at every touch point, and across multiple channels.
I’ve been speaking with a lot of leaders of organizations who are looking to grow during the pandemic and the challenge they seem to be experiencing is that they’re trying to appeal to a wide market and they take their content to such a generic level to try to appeal to everyone that they’re really not applying to anyone.
I gave this talk at a conference recently (virtual) about how to leverage technology to have one-on-one conversations at scale, that better meets their needs for what they’re looking for in terms of a service or product, and better meets your needs in terms of sales. If you’re looking to grow your organization during the pandemic, this may be a great resource to help you leverage technology to better serve your audience. and to shorten that time to close for your prospects.
In times of chaos, the deck gets reshuffled and the rules of the game are changed. To thrive, companies must learn not to create structure and stability, but rather, to adapt quickly.
The Path to Growth is full of obstacles, but it’s not impenetrable. Your company could increase its innovation budgets, take risks, encourage failure, advertise, hire talent in technology, etc.
Selling in today’s online marketplace is harder than ever. The growing number of tools and strategies that help businesses reach their target audiences makes it hard to find what works. The needs and behaviors of consumers are constantly evolving, keeping businesses on a never-ending search for marketing strategies that bring consistent returns. Building a website that actually sells gives you better results at lower marketing costs.
If you’re in the business world, then you’re aware that it’s no secret that marketing has dramatically changed since the simple days of just television, newspapers and radio. With the onslaught of the World Wide Web, social media and new mobile technologies, marketing is now available to consumers all day every day…
You can turn your business website into a marketing tool that works around the clock to generate leads you can convert into customers.
Traditional forms of marketing are still a viable way of getting more business. But your website and online marketing assets can give you more cost-effective and targeted solutions that deliver consistent results.
Law firms must attract new leads in order to provide their services to a larger audience. But lead generation is where many attorneys and their firms miss the mark. Lawyers can overlook the tried-and-true direct marketing strategies that prove to achieve measurable results time and again.