Digital Marketing Trends: The New vs Tried & True

Digital Marketing Trends

Are you on the bleeding edge, or do you need to see the concept proven before you jump on board? This article from our friends at WordStream does a great job at reviewing at a level that will inform both perspectives.

Digital Marketing Trends: The New vs Tried & True

Digital Marketing Trends

Are you on the bleeding edge, or do you need to see the concept proven before you jump on board? This article from our friends at WordStream does a great job at reviewing at a level that will inform both perspectives.

What doesn’t get measured…

digital marketing statistics

While that is in itself a flawed statement, the converse is actually more often the case: What doesn’t get measured, doesn’t get managed. In the madmen era, marketing was much more difficult to measure. In the days of digital marketing, EVERYTHING gets measured, and decisions about what worked and what didn’t can quickly inform actions we take tomorrow.

Your Competitors Have Websites That Are Helping Them Grow… You Should, Too

A website that serves your audience better than your competitors will position you as an industry leader and generate more visibility around your brand. While competitors may be building websites that have all the bells and whistles, they may be overlooking fundamental design principles that keep the needs of users in mind.

Demand Generation: Creating More Demand for Your Legal Services

Building awareness of your law firm may drive traffic to your website and improve your lead generation efforts. But creating demand for your legal services requires a more targeted approach that can multiply your overall results. Demand generation should be at the heart of your marketing strategy. Growing the demand for your services is what leads to lasting relationships with current and prospective clients.