Common Issues and Fixes for ADA Compliance (WCAG)

Over the past few weeks, we implemented updates for a client in the medical industry who needs to adhere to ADA Compliance Standards. This is by no means an exhaustive list, but some of the fixes we made are fairly common across many sites out there, so without giving away any identifying information, I thought I’d post a summary here, in the event it helps someone else.

Client - Sage

Grow Your Law Firm’s Reach by Creating an Omni-Channel Experience

Achieving visibility for your law firm is essential to its long-term success both online and offline. Today’s law firms have a seemingly endless number of options for marketing their services. Marketing channels such as websites, email, social media, live-streaming, and wearable technology have made it difficult for some law firms to determine which options are best for their needs. 

Banner showing mobile website development

Live Streaming is Helping Law Firms Connect With a Growing Audience

Live streaming gives law firms the power to broadcast their messages to a larger audience. But many law firms and attorneys have yet to consider the benefits that live streaming can provide. Live streaming has a variety of applications that support other marketing efforts. It demonstrates your law firm’s willingness to reach out to its audience, share valuable information, and engage your target audience.

3 Reasons Why You Might Need to Hire an Outside Digital Marketing Professional

Hiring an outside marketing professional is a decision that all growing law firms must face. There are many benefits that an outside expert can provide your organization. But there are some considerations that you should make in order to get the most out of your investment. Hiring a skilled marketer optimizes your use of financial resources and makes your organization more efficient. Understanding these and other benefits will help you decide if now is the right time to hire an outside digital marketing professional.

SEO is Still Relevant… But Knowing Why Makes it Work for Your Law Firm

Successful law firms use search engine optimization (SEO) to gain greater visibility in the search engines and position themselves in front of their target audiences. But as SEO strategies have evolved over time, so have the ways in which online users search for the information and resources to meet their legal needs. This has left many wondering if SEO is still relevant in this new marketplace.

Doing Content Curation the Right Way to Boost Your Marketing Results

Content curation has been used by many law firms to maintain a high level of content volume while providing additional value to their audiences. It lets you put your own spin on important topics in a way that supports your brand voice. Maintaining consistent and relevant content over time can place a heavy demand on valuable resources. Curating the content of others is an opportunity to provide useful, new, and interesting information to existing and future clients.

Why Intention Matters to Your Content Marketing Strategy

Successful content must be supported by a well-defined strategy. The ability of your content marketing to engage and attract your audience will depend on your intention within that strategy. Many law firms fail at content marketing because they lack the fundamental elements that help create useful, relevant, and valuable content. That’s why it’s important to be intentional about the content you write and share in order to achieve the results you’re after and meet the objectives of your law firm.

6 Tips for Writing Persuasive Website Content Every Time

All content must serve a purpose. Whether it’s to entertain, inform, or flat-out sell, your content must be persuasive to achieve the results you’re after. Understanding how to guide users through your sales process and closer to the solutions they need is what matters most to your online success. Knowing the following 6 tips for writing persuasive website content enhances the results you’ll achieve from all of your marketing efforts.