A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these metrics will make its way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer.
The right website design accomplishes many goals at once. It delivers valuable information, generates leads for your business, and builds your brand. But your website must create a positive experience for users. Your website’s speed is critical to its success. Slow loading times increase bounce rates and negatively impacts your rankings in the search engine results pages.
E-commerce competition is becoming fiercer every year. In 2016, global e-commerce sales neared $2 trillion, making up 8.7 percent of total retail spending, according to eMarketer data. By 2020, this will top $4 trillion and 14.6 percent of total retail spending. This market growth means more companies than ever are competing for online customers. On the other hand, the growth of competition also provides more opportunities to study what successful companies are doing, and to emulate their methods.
Search engine optimization (SEO) has seen a lot of change throughout its history. User behaviors have evolved and the search engines’ ability to provide quality content has greatly improved. But there are some misconceptions about SEO that business owners still have. These misconceptions may be getting in the way of the results that an effective SEO strategy can provide your business.
Successful law firms use search engine optimization (SEO) to gain greater visibility in the search engines and position themselves in front of their target audiences. But as SEO strategies have evolved over time, so have the ways in which online users search for the information and resources to meet their legal needs. This has left many wondering if SEO is still relevant in this new marketplace.
Despite the unending search engine updates, one thing still remains as an essential component to a successful search engine optimization (SEO) campaign: keywords.
The keywords you target through your content marketing will determine your ability to gain visibility and traction among your ideal customers. But the use of keywords has evolved over time, and many business owners aren’t sure what role they play in their marketing campaigns.
Driving traffic to your website is an ongoing process. Today’s online users are more likely to reach your business through a quick Google search or a paid advertisement. Search engine optimization (SEO) and pay-per-click ads (PPC) are two of the most effective ways to achieve greater online visibility. But each one has benefits and drawbacks that your business must consider before deciding which strategy will work for you.
Today’s websites have to pull a lot more weight than they used to. It’s no longer enough to design a good-looking website with information about your products and services. Marketers know what factors influence the behaviors of online users, and designers are incorporating that knowledge to create powerful sites that offer greater results to businesses. A responsive web design optimizes your most valuable content across a wide range of devices and is essential to succeeding in the online marketplace.
Developing an effective content strategy requires many key elements. Each contributes to the overall results you get in your search rankings and marketing efforts. As content marketing evolves, so do the strategies required to achieve consistent results over time. The importance of integrating your content with your search engine optimization (SEO) continues to be an essential component in your use of keywords and content.
Understanding the basics ensures that you are implementing what you need to maintain your rankings in the long run. If you need a more customized strategy for SEO, let us know in the comments below. We’ll provide the resources you need to achieve high rankings in the SERPs and ensure the long-term success for your business.