Google Glass

Learn from Other Companies’ Websites to Out-Google the Competition

E-commerce competition is becoming fiercer every year. In 2016, global e-commerce sales neared $2 trillion, making up 8.7 percent of total retail spending, according to eMarketer data. By 2020, this will top $4 trillion and 14.6 percent of total retail spending. This market growth means more companies than ever are competing for online customers. On the other hand, the growth of competition also provides more opportunities to study what successful companies are doing, and to emulate their methods.

Seo Search Engine Optimization Searching Concept

5 Common Misconceptions About SEO

Search engine optimization (SEO) has seen a lot of change throughout its history. User behaviors have evolved and the search engines’ ability to provide quality content has greatly improved. But there are some misconceptions about SEO that business owners still have. These misconceptions may be getting in the way of the results that an effective SEO strategy can provide your business.

SEO is Still Relevant… But Knowing Why Makes it Work for Your Law Firm

Successful law firms use search engine optimization (SEO) to gain greater visibility in the search engines and position themselves in front of their target audiences. But as SEO strategies have evolved over time, so have the ways in which online users search for the information and resources to meet their legal needs. This has left many wondering if SEO is still relevant in this new marketplace.

earch engine optimization

What Keywords Are and Why They Still Matter to Your Business

Despite the unending search engine updates, one thing still remains as an essential component to a successful search engine optimization (SEO) campaign: keywords.
The keywords you target through your content marketing will determine your ability to gain visibility and traction among your ideal customers. But the use of keywords has evolved over time, and many business owners aren’t sure what role they play in their marketing campaigns.

search engine optimization

SEO or PPC? Understanding the Pros and Cons

Driving traffic to your website is an ongoing process. Today’s online users are more likely to reach your business through a quick Google search or a paid advertisement. Search engine optimization (SEO) and pay-per-click ads (PPC) are two of the most effective ways to achieve greater online visibility. But each one has benefits and drawbacks that your business must consider before deciding which strategy will work for you.

Responsive Web Design

Understanding Responsive Web Design and Why You Need It Now

Today’s websites have to pull a lot more weight than they used to. It’s no longer enough to design a good-looking website with information about your products and services. Marketers know what factors influence the behaviors of online users, and designers are incorporating that knowledge to create powerful sites that offer greater results to businesses. A responsive web design optimizes your most valuable content across a wide range of devices and is essential to succeeding in the online marketplace.

Keyword content strategy

How to Improve Your Keyword and Content Strategy

Developing an effective content strategy requires many key elements. Each contributes to the overall results you get in your search rankings and marketing efforts. As content marketing evolves, so do the strategies required to achieve consistent results over time. The importance of integrating your content with your search engine optimization (SEO) continues to be an essential component in your use of keywords and content.