Creating effective marketing campaigns requires the use of a wide range of strategies, methods, and tools. Industries and markets are constantly changing, making it harder for law firms to keep up with the needs of their audiences. Tracking the performance of your website and advertisements is essential to getting better results.
Blogging is an essential marketing strategy for today’s law firms. Attorneys who offer additional value to clients and prospects through a blog are more likely to achieve greater success. But mistakes can be made that negatively impact your marketing results, damage your reputation, or cause you to lose out on potential revenue.
Your website’s design is an extension of your law firm’s brand message, core values, and business goals. As your law firm grows and evolves over time, so will its website design needs. The information that’s visible on your site may change, but there are key elements that should remain visible regardless of the changing needs of your online presence.
Creating a better online experience for users is a critical part of improving search rankings, branding, and marketing results. Hidden elements that appear when users take a certain action can improve the user experience (UX) of your site and provide additional value to your users.
Content marketing is a collaborative effort that involves creators, designers, and the marketing teams that sell legal services for today’s attorneys. Having a content publishing system in place is essential to consistently create high-quality content. One of the most important elements in any content distribution system is the publication approval process. It supports all aspects of your content marketing including its ideation, creation, authorship, and updates.
Content continues to rule in marketing for law firms and other businesses. But creating, distributing, and managing content requires a systematic approach that helps you get the most out of your content marketing efforts. Content management systems (CMS) help law firms establish credibility among larger audiences while developing their brand “voice” and providing valuable resources to prospective clients.
Despite the unending search engine updates, one thing still remains as an essential component to a successful search engine optimization (SEO) campaign: keywords.
The keywords you target through your content marketing will determine your ability to gain visibility and traction among your ideal customers. But the use of keywords has evolved over time, and many business owners aren’t sure what role they play in their marketing campaigns.
Knowing your target market is the foundation of your law firm’s marketing and branding success. Understanding the “who” of your branding message provides consistent and long-lasting results. But identifying your target market isn’t always easy. It requires the consideration of key questions that provide the insight you need to create a customized message that leads to client growth and an increase in revenue.
I was privileged to be a guest on The Eric Holtzclaw show on Biz1190 to discuss ways to get more clients from a website. We specifically discussed ideas from our recent post on the Seven Deadly Sins of Brand Management. Listen to the full show here or on The Eric Holtzclaw Show’s page. Big thanks to Eric for hosting me!
Once a business creates an online brand presence, it runs the risk of hurting its own brand. Although the Internet amplifies a business’s reach, it also can magnify its mistakes. To help effectively manage your own brand, remember these seven tips.