Content marketing is a specific type of digital, or online, marketing designed to attract leads for your business, through various types of content. It is the art of telling your story to your target audience in a way that doesn’t sound salesy or fake, but in a method that resonates with the reader and ultimately converts a site viewer or reader into a paying customer. There are various tools commonly used in content marketing, such as emails, press materials, SEO, blogs, social media posts and your website design and service or product pages. In short, good content marketing will help your audience find your site amongst the thousands upon thousands of competitor websites. 

Why Content Marketing Matters

Google algorithms prefer quality content that educates and/or entertains site visitors. In other words, you won’t entice Google to place your website on the top of the results list with subpar, spammy content or a disjointed marketing strategy that doesn’t embrace all avenues of customer outreach. Our content marketing firm in Atlanta, Georgia, will formulate an effective, well-rounded content marketing strategy to zero in on your target audience and turn site visitors into leads and then leads into sales.  

What We Offer: Our Content Marketing Services

  • Copywriting: Good content is key to ensure your readers are engaged, entertained and that Google will see fit to showcase your site. It is not suggested, but an absolute must. We are happy to provide high-quality, grammatically correct content for your website, blog posts, emails, social media presence and more.
  • Email Marketing: The thought of creating a results-driven email campaign might feel overwhelming. What do you need to say in the email? Where does this email need to go? How often do emails need to go out? We can help you with this as we are well-equipped to research trending topics and will create an ideal schedule for email blasts. We can also tell you if your email marketing strategy is working through data analysis and offer ways to change it up if the results aren’t where you want them to be. 
  • Press Releases: The purpose of a well-composed press release is to share your good news with the world. You make an amazing product or provide a much needed or innovative service, the press release is your way to share this information with the world. 

Other Important Features of a Content Marketing Strategy  

  • SEO: The concept behind search engine optimization, or SEO, is a bit convoluted and can be downright confusing. Thankfully, our team of experts know how to formulate and measure content and create keywords and keyword phrases that will help search engines find your site. However, we don’t create content only for the Google bots, we also focus on creating content that will benefit the human reader as well. After all, it’s the human reader you want to entice to buy or contact your business, so there is a fine line between keywords integration and well-written copy. Thankfully, we can successfully walk that line. 
  • Social Media: Facebook, Instagram, LinkedIn, Twitter, hashtags, GIFs, your social post and memes, there is just so much to master, and without understanding how to use these tools, your social media presence won’t be up to par. We understand how to create engaging, actionable, social media posts that invite interaction, encourage shares and promote your brand, broadening your scope.  

Helping Your Audience Track You Down

Content marketing is a vital component of helping your target audience find you among your competitors. Look at it like you would a treasure map. It helps your audience shift through the weeds and find the hidden treasure waiting for them on the other side. Let us help you create a map that will lead your audience right to your business. 

Drives Sales

Content marketing is not only crucial to helping your audience find you, but it also promotes sales once they arrive. After all, generating website traffic is great, but without a proven strategy, it won’t necessarily generate more sales. The content on and within your site, emails, social media posts and newsletters has to communicate vital information to your audience to turn them from a mere visitor to a paying customer. Therefore, consistent, purposeful content marketing is a must have to garner the most return from your website.  We can also employ the use of paid ads on your website or social media pages to further drive your audience to your site, and prompt them to purchase items and/or subscribe. The idea is to introduce your business, then prove to those same people that they simply cannot live without your service or product.

Why You Should Outsource Your Content Marketing

Running a business is work enough. There are orders to fulfill, services to complete, invoices to mail, employees to manage proposals to formulate. Let us take over the burden of content marketing so you can stay focused on what matters most, the nuts of bolts of running a successful business. Contact us today to learn more about how we can create an engaging, effective marketing campaign for your business that will utilize all the tools in our content marketing arsenal.

CASE STUDIES

See examples below where a website built on a Content Management System accomplished big goals for our clients.

Start Getting Results.

We’re here to take your digital presence to the next level. Start the conversation by letting us know your objectives. We look forward to talking soon!

Jay Hobdy

Excerpt: Your team was very helpful by asking us questions in “English” and then translating those answers to “Google”. Every month we get a report that details all the results, and shows exactly what happened. Your team is very responsive in providing meetings that allow us to ask detailed questions, and have a better understanding of what is happening. As a young company, it is vital that we manage our marketing funds closely, and your team has allowed us to do that.

Jay Hobdy
Gotcha Surveillance

Nancy Drexler

Nancy Drexler

Rob is your all-around great guy: always a pleasure to work with; always happy to help. Even better, he truly knows his stuff. Rob and CC have been a go-to resource for me when my clients need a website or digital marketing. And he’s never let me down.

Nancy Drexler
Acquired Marketing

Kerry McKenzie

Headshot Picture of Kerry

Rob is my preferred business partner when it comes to back-end hosted design solutions. I know Rob and his staff will always take care of my client’s needs and feel confident they are providing top notch solutions. Rob and I share a few clients and I always trust his expertise and ongoing support! He and his firm are outstanding!

Kerry McKenzie
Elavon

Steve Feagin

Kudos to you and your team. The website is clean, clear, and very modern looking. A joy to see!!

Steve Feagin

Paulette Rakestraw

Headshot Picture of Paulette Rakestraw

I have worked with Rob on multiple projects, and he is one of the best designers I’ve worked with. He can take an idea and run with it, and he delivers excellent results. He is very easy to work with and I HIGHLY recommend him to anyone. He gets the job done on time and on budget, with superior results. It was hard to choose only three attributes in working with Rob because he met all of the attributes listed.

Paulette Rakestraw
Atlanta Marketing Solutions

Alison Caughman

Wonderful!!!!!!! Thank you for bringing us up to date with an informative and attractive website.

Alison Caughman

Robert Wilhite

Excerpt: Thank you from the bottom of our hearts for your efforts, incredible generosity…

Robert Wilhite
Jackson County Brevet

Nathaniel C. Propes

Headshot Picture of Nathaniel Propes

I just wanted to thank you both and your team for the wonderful job that y’all did on our website.  I have received many complements on the superb design of our site from clients and colleagues.

Nathaniel C. Propes
Capital Management Advisors

Mo Thomasos

Headshot of Mo Thomasos

Just a quick “thank you” for being such a solid partner over the past few years.  You’ve always been a great friend but I truly appreciate how your team constantly steps up for me and my clients. Can’t imagine Rogue Inc. without CC.

Mo Thomasos
Think Rogue

John Stein

Headshot Picture of John

Rob has the creative juice to bring home solutions small businesses really need. Few folks with such technical skill enter into the world of creativity and a flair for knowing how to best market a company over the Internet. Whether you need web dev, app dev or Internet marketing services, Rob is one to know. Integrity and compassion drive him as a person, and this is evident in how he interacts with his clients.

John Stein
elevate29

Heidi Rew

Heidi Rew

Rob is wonderful to work with! He is professional and personable. He’s got fabulous vision and has the talent to follow through with that vision. Highly recommend Rob and CC!

Heidi Rew
Voiceover & On Camera Talent (Hosting, Spokesperson & Acting); Part-time DJ at B98.5FM Atlanta

Claire Berry

The team has done an incredible job, you tell the story and share the facts and needs with such warmth and heartfelt connection.  The selected pictures are “worth a thousand words”.  Thanks to each person involved.

Claire Berry
La Gonave

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