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Marketing Pitfalls that will keep your business stagnant

Marketing Pitfalls that will keep your business stagnant

 If you’ve found that your business has become a little stale, you’re not alone. Many business owners find that marketing their company isn’t easy. There are many things that can derail a potentially successful endeavor. As a small business owner or business leader, you have to be aware of your shortcomings so that you can make long leaps forward. Today, Code Conspirators shares things to look for within yourself that might be holding you back.

Inability to get started!

One of the most defeating feelings in the world is knowing that you need to make changes in your life and finances, knowing what you need to do to make it happen, and realizing you don’t actually know where to begin. In this case, it’s time to discover your secret sauce. How? Business coaching is one option, but you can also look for a mentor within your local business community and follow industry leaders whom you admire.

A dated website.

With so much competition these days, having a dated website will definitely work against you. So, if it’s been a few years since you’ve given your business website a facelift, now is the time to spruce it up. Work with seasoned professionals like Code Conspirators to create an engaging website that accurately reflects your business and what you can provide to clients and customers. You may be surprised by how well people respond.

Not seeing the BIG picture.

If you routinely get caught up in the details, as many small business owners do, it can make the big picture a bit blurry. Unfortunately, as Emotive Brand agency asserts, you have to have a clear vision of the future to reap big rewards. Ironically, this means that you have to dive into details that promote your long-term success. Certain tasks, such as creating an organizational chart, having your mission and values written out, and outlining your hiring policies, can be taken care of by an employee or freelancer. You’ll also want to pay attention to preemptive legal steps, like starting – or finalizing – your business structure if you’re starting your own business, which you can do quickly by using an online service with very little effort.

Easily distracted.

If you tend to get distracted, you’ll have to learn ways to laser-focus your attention. If you, for example, have five different business-boosting ideas and you can’t focus on one, try combining them or dedicate one day each week to each of them. If your problem is daily distractions, such as your phone, learn to leave it behind or, at the very least, turn it on silent.

Non-commitment.

Do you have commitment issues? We all do in some areas. But, when your lack of commitment spills over into your business, your employees will follow suit. Learn how to do what you say you are going to, whether this is simply letting everyone off at 4 o’clock on Friday or adding a new product line by the end of the quarter. Your attitude, ability, and willingness to follow through with your commitments will have a positive effect on your bottom line.

Emotional disconnect.

Are you familiar with the idea of emotional intelligence? According to HRDirector, prioritizing your emotional intelligence now can have a positive impact on your business. As a business leader, you must be able to read social and emotional cues from your employees. Not only does this make you more personable, but it also promotes productivity and workplace well-being, particularly in a post-pandemic era as many workers remain remote.

You may be able to scrape by without honing the skills listed above. But, if you want to continue to grow, you’ll need to focus on the things that are holding you back or keeping you stagnant. From learning how to focus on the big picture to developing a new level of emotional intelligence, the ways you improve yourself will help you improve your business.

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