The relationships you have with your clients are the foundation for your long-term industry success. Making it easy for your clients to contact you should be a fundamental part of your marketing campaigns.
Whether clients want to purchase your products or services, provide feedback, or address a problem, making it easy to contact you improves their experience and sets you apart from your competitors.
The Importance of Connecting With Clients
Engaging with clients builds the trust and loyalty they need to do business with you over time. Making it easy for them to contact your business is a simple way to achieve these and other business goals.
A higher level of client service is even more important in an increasingly competitive marketplace.
Your target audience has more than enough options to choose from when addressing a specific need. If they can’t contact you in a timely manner, they’re more likely to move on to your competitors.
Direct Contact by Phone
The online marketplace has given businesses numerous ways to stay in contact with their clients and customers. But many businesses overlook the value of providing a contact number for their clients to call.
Include your phone number on all of your marketing materials. This includes online and offline assets such as your website, social media pages, direct mail pieces, brochures, and banners.
Develop a system that helps clients connect with your team as quickly as possible. You can automate some processes to improve efficiency, but automation tools shouldn’t be used to avoid speaking to your client directly.
Connecting With Clients in Real Time
Many business websites use live chat features to help clients contact them. This is an effective strategy for helping existing and future clients while also guiding them further into your sales process.
You can include live chat features on your site to boost conversion rates, and it makes it easy for clients to have their questions answered in real time by a support team member.
In addition to the convenience it offers your clients, a live chat feature shows your willingness to provide 24-hour support when they need it most.
Social Media Contact
Facebook, Twitter, and other social media platforms give your clients an easy way to contact your business.
But social media requires you to respond to client questions, requests, and complaints as soon as possible. The sooner you reply, the higher the level of service your clients experience.
Facebook business pages let clients contact you through a direct message or by posting questions publicly on your page. In either case, you need to provide courteous and professional communication.
Twitter offers the same features, and your clients can publicly reach out to you or connect with you in a private message. Anyone searching for your username, brand, or target keywords may see the tweets related to your business.
So no matter which social media platform you use to connect with your clients, you need to respond quickly and give them the information they need.
Your social media team should understand how to respond to clients. A standardized system should be in place to avoid any miscommunications that could hurt your brand and client relationships.
How do your clients contact your business? Does your current system deliver the highest level of efficiency, ease, and professionalism? Let us know where you’re struggling to improve this process easier for your clients.
Making it easy for your clients to contact you positions you as the ideal choice for meeting their needs. Businesses that provide multiple channels for communication can respond quickly and position themselves as a trusted resource.
