The growing demand for the attention of online users makes it harder for today’s businesses to attract and convert new clients.
A business website must engage prospective clients and provide the information they need long before they decide to make a purchase.
The majority of website visitors aren’t ready to buy, so if your website’s design doesn’t inform and engage users, then you won’t be able to generate new revenue over time.
Inform Users
Online users have a seemingly endless array of choices when it comes to buying products or services. Your website needs to let visitors know why your business is unique. What makes you the best choice when compared to your competitors?
Businesses can position themselves as industry leaders by letting users know who’s behind their business. Highlight key members of your team and let users know the skills and expertise they bring to the client experience.
Your website needs to clearly articulate what your business does. Who are the clients that you serve and how do you serve them? A lack of clarity in your message will cause users to look elsewhere.
Make it easy for prospective clients to contact you. Include your business email, phone number, and physical address on all of your site’s pages.
Engagement Turns Attention Into Interest
When it comes to designing a website that grows your business, using testimonials, third-party endorsements, and industry recognition are some simple ways to draw users further into your sales process.
Online users are more engaged when you include information that answers their most important questions.
Client testimonials show prospects that you’ve worked with similar people with similar pain points. More importantly, it demonstrates the value your services can provide in a way that lets prospects envision it for themselves.
Including a list of previous clients you’ve worked with can enhance your credibility while creating interest among your site’s visitors.
The more useful your content, the more engaging your website will be. Blogs can help users solve related problems or learn about other products and services related to those you offer.
Consider publishing tutorials or an FAQ section on your website. Add a chat box that lets users connect with your team and ask questions. The faster your response time, the more likely you’ll be to turn a prospect into a paying client.
Creating a Website That Converts
Online users are more likely to say “Yes” to your offer when they know what the process will look like. Whether you’re selling a service or product, there is always some process that businesses take their clients through after they’ve made a purchase.
Use your website to let them know what the next steps will be once they’ve become a client. What should clients expect to receive from you in the coming days, weeks, or months?
Problems can arise with any transaction. Let users know how they can address any issues with their purchase and how you’ll correct problems related to fulfillment or returns.
Users are more likely to buy from you when they know what to expect once they become paying clients. You can include forms at the point of purchase to find out about the client and create a more personalized experience moving forward.
Informing, engaging, and converting prospects are the essential goals for a successful website design. Putting the right elements in place will let you accomplish these objectives.
When your website enhances the experience of your prospects, gives them the information they need to buy, and lets them know what to expect once they become a client, then it becomes an invaluable part of your marketing and growth strategy.
