If you are either scaling up your business or trying to make a name for yourself in the digital landscape, building an E-commerce site or any kind of website is usually the first step you will take. For organizations in the healthcare industry, however, designing a site isn’t simply composed of creating content and moving…
Over the past few weeks, we implemented updates for a client in the medical industry who needs to adhere to ADA Compliance Standards. This is by no means an exhaustive list, but some of the fixes we made are fairly common across many sites out there, so without giving away any identifying information, I thought I’d post a summary here, in the event it helps someone else.
In a website redesign, though, there will be risks. How do you keep your current customers/users and your SEO position during and after this redesign? A website redesign will include a lot of thought and consideration and shouldn’t be launched without a solid strategy. Here are the steps to take.
Most businesses know the importance of having a fully functional website that meets the needs of their customers. But they overlook the ways that a website can serve as a resource for their teams. An internal website can help you manage the information shared between everyone on your team. It can help you overcome challenges that come with shifts in management and changes in operating procedures.
Selling in today’s online marketplace is harder than ever. The growing number of tools and strategies that help businesses reach their target audiences makes it hard to find what works. The needs and behaviors of consumers are constantly evolving, keeping businesses on a never-ending search for marketing strategies that bring consistent returns.
The growth of social media and other publishing platforms can cause businesses to think their websites aren’t as important as they once were. But the value of having a website continues to grow despite the growing use of new media and technology.