75% of users judge a website’s credibility based on aesthetics alone, with 38% of visitors leaving the website if its content is presented in an unappealing manner. On the other hand, 67% of marketers rely on SEO as a means to generate relevant traffic, with customer’s journey optimization being a top priority for 35% of marketing executives. These numbers indicate a clear necessity for both web design and the website’s content strategy to work as one in order for a business’ content to go viral on the web and attract a sizable audience. However, finding the best way to combine your web design solution with subsequently published content can be tricky without the proper know-how – which is what we are here to explore in greater detail.
In a website redesign, though, there will be risks. How do you keep your current customers/users and your SEO position during and after this redesign? A website redesign will include a lot of thought and consideration and shouldn’t be launched without a solid strategy. Here are the steps to take.
The online marketplace makes it easy for individuals and businesses to make exaggerated claims about their services or products. But credibility and trust are critical to the long-term success of today’s businesses. Your website can be a powerful tool in building your credibility and fostering trust among your audience.
Website building tools give everyone the ability to design a fully functional website for business and personal purposes. But when you’re a business looking to grow and increase profits, having a customized website can directly affect your bottom line. Do-it-yourself (DIY) website building tools may save money and time. But they have their limitations.
The relationships you have with your customers are the foundation for long-term industry success. Customer relationships lead to increased loyalty and trust in your brand. There are countless ways to create and nurture customer relationships in today’s online marketplace. But your website is one of the most powerful ways to connect and engage with your customers.
Designing a fully functional and comprehensive website leads to more site visitors, increased conversions, and a better user experience for your target audience. But businesses need to consider other helpful resources their site’s content can link to in order to enhance the value of their websites.
The growing number of online users with disabilities makes the right website design even more critical to your marketing strategy. Websites that aren’t accessible to disabled users keep businesses from reaching large parts of their target audience. The following helps you design a website that meets the needs of users while creating a brand experience that supports your long-term success.
If your business sells products online, you definitely want an attractive and dynamic website that shows off your wares in a way that gets customers clicking. Knowing what influences the purchasing decisions of online consumers and incorporating those factors into your eCommerce website’s design can take them from browsing to buying.
Today’s online users expect certain features from the websites they visit. Website developers implement these elements to create an optimal user experience (UX) and help businesses meet their marketing goals. But overlooking users with special needs can limit your site’s ability to reach a larger portion of your target audience.
The content you provide to your audience is the fuel that drives the success of your site’s design. How they engage with your content is just as important in your ability to meet your online marketing goals. Many users consume content on their desktops while others depend on mobile devices to keep up with the businesses they connect with. An even more important segment prefers to print a website’s page to read and share with others.