5 Ways AI Will Change Your Email Marketing Strategy

Investments in artificial intelligence and its application now reach hundreds of billions a year. In 2020, investment in AI-based development grew by 40% to a record $67.9 billion, according to the AI ​​Index Report. Current statistics show that most companies and patents related to Artificial Intelligence belong to the United States. At the same time, about 63% of consumers do not even suspect that they regularly use AI-based technologies. But how does artificial intelligence optimize marketing processes in the way of the buyer? Consider some of the most popular processes used by AI systems for optimization in email marketing.

Your Social Media and Email Marketing Are More Alike Than You Think

You might think that social media has overtaken all other marketing strategies. It’s transformed the ways in which today’s law firms connect with and serve their clients. In the past, email marketing was the go-to strategy for law firms that wanted to grow their practices. It made it easy to broadcast your marketing messages to a qualified group of recipients. But social media and email aren’t mutually exclusive. In fact, your social media and email marketing are more alike than you think.

The Power of an Email Blast Campaign

Email marketing campaigns are a powerful way to connect with your current and future clients. Law firms use email marketing to provide valuable information that meets the needs of recipients and builds lasting relationships. But many law firms are unaware of the value that a properly implemented email blast campaign can add to their services. When used correctly, email marketing campaigns direct more traffic to your site, educate your audience on your services, and increase your revenue over time.