75% of users judge a website’s credibility based on aesthetics alone, with 38% of visitors leaving the website if its content is presented in an unappealing manner. On the other hand, 67% of marketers rely on SEO as a means to generate relevant traffic, with customer’s journey optimization being a top priority for 35% of marketing executives. These numbers indicate a clear necessity for both web design and the website’s content strategy to work as one in order for a business’ content to go viral on the web and attract a sizable audience. However, finding the best way to combine your web design solution with subsequently published content can be tricky without the proper know-how – which is what we are here to explore in greater detail.
In a website redesign, though, there will be risks. How do you keep your current customers/users and your SEO position during and after this redesign? A website redesign will include a lot of thought and consideration and shouldn’t be launched without a solid strategy. Here are the steps to take.
The content you create and distribute for your business is a cornerstone of your success. But there’s a price to pay for using third-party platforms when sharing your marketing messages. Content published on third-party platforms like Facebook and YouTube is ultimately owned and controlled by those platforms.
Social media is a powerful tool if you want your brand to improve its reach, leads, and traffic over time. However, misuse it, and it can hurt your brand’s reputation. The truth is, social media has so much to offer; that’s why you must be proficient enough to know how you can make the most out of it.
Businesses and professionals have to work harder than ever to demonstrate their skills and expertise. Today’s online marketplace has given everyone the power to position themselves as thought leaders. In some cases, this is done despite not having much experience or even expertise in a given industry
A team page is vital regardless of the type of website you run — research has shown that once on a homepage, 52% of visitors will want to see an ‘about us’ or team page. A great team page can add a huge amount of brand value if done well, but all too often they can be so dull and uninformative that people don’t bother to stop and read them AT ALL.
Did you know that on average users read only 20 percent of the content that is on your webpage, according to a study done by The Nielsen Norman Group? For businesses this can be very concerning considering that in this day and age, websites are heavily relied on to relay tons of information to current and potential customers.
With so many content management systems (CMS) on the market, it can be difficult for businesses to determine which option is right for their needs. For many, deciding which CMS to use is one of the biggest challenges. Understanding the benefits that WordPress, Joomla, Drupal, and Magento provide to today’s businesses makes the process easy.
Driving traffic to your website is one of the best ways to grow your legal practice. But some legal professionals still don’t understand what landing pages are, how they work, and how to use them for consistent and better marketing results. Using a landing page enhances the value of your offer and the experience that…
Web development is essential to the success of your online marketing and branding campaigns. But it requires you to invest limited resources, and its success (or failure) can have lasting impacts on your law firm’s bottom line. The importance of testing in web development is overlooked by many of today’s law firms. Testing can help you avoid costly mistakes and get the most out of your web development efforts.