Why Different Law Practices Require Different Marketing Strategies

In today’s marketplace, law firms and other businesses must identify target markets, establish key performance indicators, and implement strategies that lead to lasting results. But not all law firms are created equally. They specialize in different practice areas that require unique ways to reach their prospective clients and grow within their industries. Knowing why different practice areas need different types of marketing is the first step to creating an effective marketing strategy for your law firm.

How Geography Impacts the Way Your Firm Markets Itself

The location of your law firm and its target audience is an important component in your marketing strategy. Many law firms and other businesses overlook geography when determining how to best reach prospective clients. But knowing how geography impacts the way a law firm markets itself helps you understand what methods and tools will support your business goals.

How to Market a B2B Law Firm Differently Than a B2C Law Firm

Reaching your ideal client and selling your legal services are at the heart of all of your marketing activities. But not all marketing strategies are the same. Business-to-business (B2B) and business-to-client (B2C) marketing tactics will depend on a number of factors. Understanding how to market a B2B law firm differently than a B2C law firm addresses the unique needs of your practice while providing better results from your marketing efforts.

Improve Your Content’s Performance Next Year Using Clear Calls to Action

Getting your audience to take action is at the heart of all marketing communications. But this doesn’t happen unless clear calls to action are included in your content. Calls to action (CTA) help law firms achieve consistent conversions and increased revenue. They request users to take actions that include clicking through to a landing page, downloading a free guide, signing up for your newsletter, or sharing your content.

Marketing That Builds Relationships (Not Just Sales) in 2017

Marketing has seen a number of shifts in recent years. It’s no longer enough to simply provide legal services that meet your clients’ needs. Today’s law firms must nurture the ongoing relationships that support their business goals and create greater visibility for their brands. Knowing how to develop a marketing strategy that builds these relationships and increases your firm’s revenue will establish lasting success in 2017.

Creating Educational and Practical Content for Your Audience in 2017

Your law firm can reevaluate its existing content marketing strategy for 2017. If you aren’t balancing educational content with practical information, you can take these steps to create a more comprehensive strategy that produces the results you’re looking for. Let us know if you’re struggling with creating high quality and compelling content that educates your audience and meets their legal needs.

Why You Must Do a Competitive Analysis Before Creating Your 2017 Marketing Strategy

Your 2017 marketing strategy will help you achieve new goals and reach a higher level of success. But this assumes that you’ll be taking the necessary steps in creating and implementing that strategy. A competitive analysis is a critical part of this process. It’s also one that many law firms overlook. It provides your practice with the insights that will inform your marketing decisions and lead to better results in the long run.

How to Align Your Marketing Strategy With Your Business Strategy for Next Year

Growing your law firm requires strategies for all aspects of your business. But for many law firms, their marketing and business strategies aren’t always aligned. This leads to issues that impact their long-term results. Successful businesses understand the need for an integrated marketing strategy that reflects their needs and goals. A well-developed business strategy will ultimately define your marketing campaigns.

How to Brand Your Law Firm Through Digital Marketing

Branding your law firm distinguishes it from competitors, generates greater visibility, and makes it easy for prospective clients to remember you when they need your services. Building your law firm’s brand requires a strategy that emphasizes a consistent experience across all of your marketing channels. Through the use of content, social media, and other digital marketing strategies, you develop a powerful brand that supports your law firm’s marketing efforts and the results they achieve.

Knowing the Difference Between Your Personal and Business Brand

Branding is an essential part of achieving professional success. Your brand consists of the experience that your services and expertise as well as the core values that drive the work you do and your relationships with others. Not only are brands created by the use of company names, logos, and other factors, but they’re also created by the personal interactions you have with clients, colleagues, and other industry professionals.