The growth of Snapchat has forced law firms to look closely at its value as a marketing tool. Social media is an effective way to boost the marketing campaigns of law firms. But Snapchat still seems to leave many people scratching their heads.
Snapchat has become a powerful way for law firms to connect directly with the public while growing their brand’s online presence. Understanding the app’s features and the benefits it can provide your practice will help you decide if it’s right for your practice.
Getting to Know Snapchat
As the number of users increases, so does the potential for law firms to embrace the app to market their services.
The app currently has more than 100 million active users each day. It’s estimated that over 400 million “snaps” are shared daily, and it’s become one of the most popular platforms among mobile users.
Snapchat has long been considered to be an app for millennial to share messages, photos, and videos. Among Snapchat users, over 70 percent are between 18 and 34 years old.
This may not be the target market for your law firm, but that doesn’t mean that Snapchat can’t have a place in your marketing strategy.
What Can Law Firms Do With Snapchat?
The future of Snapchat will see a continued increase in the app’s popularity. Professional adults are also starting to use the app as they become more familiar with its features.
The photos, videos, and messages sent on Snapchat have a time limit. This presents a number of uses that may support your law firm’s marketing efforts.
Law firms can integrate Snapchat alongside other marketing events. For example, you can share videos of offline events such as conferences and other industry events. This makes it easy to share valuable content with your audience.
Snapchat’s “story” feature lets you compile multiple videos and photos into one continuous stream. The content in your stories expires after 24 hours. By creating stories around your brand and services, users get a deeper insight into the work you do.
Getting the Most Out of Snapchat
Snapchat is an example of the real-time marketing strategies that are a major trend in online marketing. Apps like Snapchat allow your audience to become a part of the experiences around your brand.
Your law firm can use Snapchat to provide exclusive content that they may not be able to get through Facebook or Twitter.
You can offer a behind-the-scenes look at your law firm or highlight members of your team. This humanizes your brand and makes your law firm more accessible and trustworthy.
Snapchat helps you connect with other industry leaders. This broadens your reach and grows your audience. Like other forms of social media, building relationships is the foundation of your success online.
Lawyers, medical practitioners, and other professionals often have to approach social media more cautiously than businesses in other industries. Consider your goals and make sure that they’re aligned with the content you share.
There are rules related to professional conduct, which may influence the ways law firms market through social media. Review your jurisdiction’s regulations and ethics rules to ensure that you use Snapchat and other platforms accordingly.
Law firms can no longer ignore the growth of Snapchat. Although it may not be right for all businesses, your law firm can effectively implement this tool into your marketing strategy for greater visibility and an increase in the number of clients you serve.
