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An Ultimate Guide to Writing Great Proposals

An Ultimate Guide to Writing Great Proposals

A proposal is a document that clearly formulates the terms of potential cooperation, its advantages, and the expected result. In general, everything should convince the interlocutor that they really need it. A commercial proposal is sent by mail or delivered in person during a business meeting. There are areas where the proposal is one of the main sales tools. When creating a proposal, it is necessary to involve marketers, designers, copywriters and other specialists to achieve maximum results. How to do it is best described in our article.

How to Write Great Proposals?

A proposal is a business letter to a customer and one of the effective tools to increase sales. Competently compiled, it helps to convey the benefits of your product, terms of cooperation, and the details about your goods or services. In practice, however, it happens so that not all commercial offers are equally effective. Many companies make serious mistakes when compiling and distributing them. In this article, we will look in detail at how to avoid issues and make your commercial proposals stand out.

Types of commercial proposals

  1. The “cold” offer is used for mass mailing to new potential customers. The main purpose of such a proposal is to attract the attention of the target audience and motivate them to a certain action.

Advantages: large target audience coverage and time savings.

Disadvantages: lack of personalization, as well as a high probability that the information simply will not reach the recipient.

  1. The “hot” offer is sent only after the first contact with the client (phone call, e-mail, live communication). This is a personalized message that is guaranteed to be read and is significantly more effective.

How to make a commercial proposal effective and useful?

  • Create a structure that will sell.
  • Write compelling text.
  • Create an attractive design.

When your proposal is made following the goals of marketing, its effectiveness doubles. Such a document will work as a sales mechanism and will be able to interest and motivate the customer. Go to EssayService to help you in writing your commercial offer, as it can be

Make sure your proposal includes

  • A unique trade offer.
  • Benefits for the client.
  • Properly outlines stages of cooperation.
  • Cost of services (goods).
  • Practice the objection.
  • Motivation to action.

When composing a proposal, specificity, brevity, persuasiveness, literacy, and easy-to-understand style are important. It is very important to use the help of copywriting experts to ensure that your proposals are well-written and productive. The potential buyer must immediately understand what you are trying to convey and make an important decision – to close the letter or take advantage of the offer.

Structure of a good commercial offer

  1. Title. Its role is to attract the attention of potential customers and communicate the benefits of your offer. Whether the recipient will open your letter depends on how well the title is composed. Your offer can include lists, catchphrases, quotes, and anything else that may attract attention, but is more or less related to your product.
  2. Leading. The task of this element is to develop the idea of ​​the title, 2-5 sentences will be enough for this. You need to motivate the potential customer to read the message. You can use different techniques: emphasize the important problem for the client, show the main benefit of the offer, describe the novelty of the product.
  3. Offer. This is the proposal itself. You need to convince the potential customer that they should buy the product from you and not from your competitors. To do this, you need to think about a meaningful and brief description of the product with its characteristics and benefits for the consumer, as well as offer discounts, warranty, gifts, service, and more. But do not promise the impossible – in the long run, it will only hurt.
  4. Price. You must specify the price of the product. In today’s business world, the most expensive resource is time, and no one will spend it to find out the prices of your products or services. When informing potential customers of your prices, justify them. If they are already lower than those of your competitors, the issue is resolved by itself. And if not, you need to convincingly explain to buyers why the product should still be purchased from you.
  5. Call to action. Order, call, sign up, buy, visit the event, follow the link – specify what exactly you expect from the client. If you prescribe limited time, then this way you can accelerate their decision-making. And do not forget about the bonuses for those who place an order right now (free shipping, discount, etc.).

This structure, however, can change according to the specific task. But you always need to follow the sequence of information. Before writing, set a clear goal of what you want to achieve, because each part of the proposal must lead to the target action.

Avoid These Mistakes in Your Proposal

When making a commercial proposal, common mistakes that reduce the effectiveness of this actions are often made. Here are some of the most common ones:

  • You should not immediately try to sell something or enthuse about your company. It is necessary to focus on the client’s problems at first, and then to offer ways of their resolution. This will help the customer understand why they need your product.
  • You need to not just describe the benefits of your products and services, but also show the customer their value.
  • If your offer does not contain a call to action and instructions for making a purchase, it’s a problem. If you offer to buy something, you need to explain how to do it and hurry the potential customer.
  • Misunderstanding the differences between “cold” and “hot” offers is another common issue. Let us clarify further. The task of the first one is to interest the client, to show the advantages. “Cold” offers, as a rule, do not contain exact calculations, more often something free or inexpensive is offered. “Hot” offers are sent after the potential customer has tried the service or product.
  • Wrong structure and volume. No one will read long stories, from which it is difficult to understand anything at all, and not just to take advantage of your offer.

The brain perceives visual information faster, so it is better to reflect important data using infographics, rather than plain text. If you need a web designer’s help in the team, then for the sake of a profitable deal, it is definitely worth attracting them to develop the design of a commercial proposal.

Impress The Client With Your Stellar Proposal

A proposal with the right design and details can be a great tool to increase profits. If you make a quality offer, it is unlikely to go unnoticed. Today, without a beautiful picture and clear value you offer, you can’t sell anything or engage a person online. Approach proposal making creatively, follow our tips, and you will be unstoppable!

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